A BOOK ON SERVICE MARKETING EXCELLENCE LAUNCHED

SERVICE MARKETING EXCELLENCE is a textbook with a twist of corporate social responsibility, which addresses the deep challenges facing service managers in their bid to deliver superlative service to their various customer audiences. The publication focuses on showcasing key steps in the formulation of a solid service strategy and sheds light on how service firms can empower their internal customer (employee) audiences to delight themselves internally and extend the same courtesy to external customers.
Authored by Robert E.Hinson, an Associate Professor at the University of Ghana Business School, where he also serves as Head of the Department of Marketing and Customer Management .He also holds an Associate Professor position at the University of Free State Business School in South Africa, where he lectures Service Marketing on the MBA programme.
The book has been endorsed by the ORGANISATION FOR CUSTOMER SERVICE EXCELLENCE –GHANA, as a total Mantra for Service Excellence delivery, recommended for all who are in the service industry.
In his words to endorse the book on SERVICE MARKETING EXCELLENCE to the media, Mr. Hector Wulff, the Executive Director of the ORGANISATION FOR CUSTOMER SERVICE EXCELLENCE –GHANA, a leading national authority and advocate for customer service excellence, emphasized that just as the Bible is important to all Christians and the Quran is to Muslims; This book is undoubtedly a total Mantra for all in the business of service delivery.