GHANA TO LAUNCH NATIONAL CAMPAIGN FOR CUSTOMER SERVICE EXCELLENCE

The Organisation for Customer Service Excellence-Ghana, a leading national advocate for customer service excellence, will, in December, this year, launch the National Campaign for Customer Service Excellence. The two-year campaign, the first of its kind in Ghana which will be organised on the theme: ‘Making Customer Service a National Priority for Business Growth and Economic Development,’ forms part of its Ghana Customer Service Development Initiative. The campaign, dubbed, ‘Ghana— A Call To Excellence In Customer Service,’ seeks to partner the government of Ghana and the private sector to promote a national culture for customer service excellence through mass public education, advocacy and awareness creation, and to strengthen the capacity of the citizenry and players of the national economy to put the customer first and recognise him as a major stakeholder in service delivery. The campaign will undertake mass public education and awareness creation programmes across Ghana, including public lectures, symposia, conferences and road shows. It will also employ the medium of print, broadcast, online, and billboards to reach out to the general public, so as to encourage attitude and perception change by employees, employers and general public on customer service. Mr Hector Wulff, the Executive Director of the Organaisation for Customer Service Excellence-Ghana, in a statement issued in Accra, indicated that a survey conducted by the organization revealed that poor customer service delivery was widespread across the industrial spectrum and in all sectors of the national economy. The survey, Mr Wulff said, revealed that 9 out of every 10 persons interviewed at random were frustrated on the state of customer service delivery in Ghana. “Citizens are getting fed up with the way they are treated by service providers, particularly the public sector, utility services, telecommunications, services at our ports, shoddy projects executed by contractors, service delivery in our health and educational institutions, and the financial sector, among others,” he said.